Big or small, your business needs a unique selling proposition (USP). And here’s why… On average, over 4.7 million businesses are launched in the United States every year, which is approximately 100,000 new businesses weekly. As you read this today, about 12,000 new businesses are in the making. So, regardless of your niche, product, or […]
Want to make your copy unignorable? There are persuasive copywriting techniques you can use. Whether you want your reader to buy a product, subscribe to a service, or sign up for a newsletter. These copywriting techniques will help you persuade readers to do your bidding. What Are Persuasive Copywriting Techniques? Persuasive copywriting techniques are methods […]
When your copywriting project runs on the wheels of research, your concern becomes HOW, not WHAT to write. Learning conversion copywriting strategies should give you the answer. In the fundamentals of SEO and Copywriting for business owners, we break down the lifecycle of an SEO copywriting project into 3 phases: We’ve covered copywriting research in […]
Have you ever hired a copywriter who promised the moon but delivered a pebble? Or maybe you’re always staring at your website copy wondering why it’s not converting? Trust me, you’re not alone. As a business owner, getting your copy right can feel like throwing darts blindfolded – expensive and frustrating. It shouldn’t be. For […]
In this article, we curate a list of 36 unique value proposition formulas, followed by seven real-world examples. You’ll discover what makes these VPs powerful and how to use them to inspire yours. If you understand what a unique selling proposition is and what’s not, you’ll agree that… A unique selling proposition (USP) is a […]
Every copy produced without proper copywriting research is guesswork. No matter how much time you spend on it. You’ll end up with a fancy coalition of words that will be as fascinating (to you) as ineffective (to your purpose). Irresistible offers and persuasion techniques aren’t enough to make a copy work. Building a sales connection […]