Big or small, your business needs a unique selling proposition (USP). And here’s why… On average, over 4.7 million businesses are launched in the United States every year, which is approximately 100,000 new businesses weekly. As you read this today, about 12,000 new businesses are in the making. So, regardless of your niche, product, or […]
Every copy produced without proper copywriting research is guesswork. No matter how much time you spend on it. You’ll end up with a fancy coalition of words that will be as fascinating (to you) as ineffective (to your purpose). Irresistible offers and persuasion techniques aren’t enough to make a copy work. Building a sales connection […]
In this article, we curate a list of 36 unique value proposition formulas, followed by seven real-world examples. You’ll discover what makes these VPs powerful and how to use them to inspire yours. If you understand what a unique selling proposition is and what’s not, you’ll agree that… A unique selling proposition (USP) is a […]