Every copy produced without proper copywriting research is guesswork. No matter how much time you spend on it. You’ll end up with a fancy coalition of words that will be as fascinating (to you) as ineffective (to your purpose). Irresistible offers and persuasion techniques aren’t enough to make a copy work. Building a sales connection […]
Creating a unique selling proposition is no rocket science. Yet, a lot of businesses fail at it. This guide will show you how to create a USP that accelerates business growth. But first, let’s talk about the two biggest mistakes you must avoid when looking for a USP. Before Creating a Unique Selling Proposition: 2 […]
In this article, we curate a list of 36 unique value proposition formulas, followed by seven real-world examples. You’ll discover what makes these VPs powerful and how to use them to inspire yours. If you understand what a unique selling proposition is and what’s not, you’ll agree that… A unique selling proposition (USP) is a […]
Your business needs a unique selling proposition, and here’s the “why.” Gone are those days when one or two giant brands dominated an entire industry. The internet has leveled the playground. But running an online business comes with serious competition. It doesn’t matter what your niche is. You’ll compete with thousands of others to reach a […]