Every copy produced without proper copywriting research is guesswork. No matter how much time you spend on it. You’ll end up with a fancy coalition of words that will be as fascinating (to you) as ineffective (to your purpose). Irresistible offers and persuasion techniques aren’t enough to make a copy work. Building a sales connection […]
Creating a unique selling proposition is no rocket science. Yet, a lot of businesses fail at it. This guide will show you how to create a USP that accelerates business growth. But first, let’s talk about the two biggest mistakes you must avoid when looking for a USP. Before Creating a Unique Selling Proposition: 2 […]
In this article, we curate a list of 36 unique value proposition formulas, followed by seven real-world examples. You’ll discover what makes these VPs powerful and how to use them to inspire yours. If you understand what a unique selling proposition is and what’s not, you’ll agree that… A unique selling proposition (USP) is a […]
Do you dream of becoming a great copywriter? Or want to get better at writing your own copy? Copywriting quotes could be your secret weapon. Here’s a curated collection of 100+ quotes from the world’s most respected copywriting brains. These quotes contain evergreen copywriting tips to help you master the art of persuasion and write […]
When your copywriting project runs on the wheels of research, your concern becomes HOW, not WHAT to write. Learning conversion copywriting strategies should give you the answer. In the fundamentals of SEO and Copywriting for business owners, we break down the lifecycle of an SEO copywriting project into 3 phases: We’ve covered copywriting research in […]
Want to make your copy unignorable? There are persuasive copywriting techniques you can use. Whether you want your reader to buy a product, subscribe to a service, or sign up for a newsletter. These copywriting techniques will help you persuade readers to do your bidding. What Are Persuasive Copywriting Techniques? Persuasive copywriting techniques are methods […]
Your business needs a unique selling proposition, and here’s the “why.” Gone are those days when one or two giant brands dominated an entire industry. The internet has leveled the playground. But running an online business comes with serious competition. It doesn’t matter what your niche is. You’ll compete with thousands of others to reach a […]
Are you an online business owner looking to expand your digital footprint? Or a budding entrepreneur about to launch your E-enterprise? SEO copywriting is one skill you mustn’t overlook. Here’s why. The number of online consumers has been on an upward trajectory ever since COVID-19 hit. In 2022, there were 2.48 billion online buyers. Fast […]